Who We Are

Walter Ludwig (managing partner and senior creative) has been general consultant, managed and done media for scores of Congressional and US Senate races, as well as state representative and state senate campaigns, and statewide judicial and mayoral races. In 2016, he produced ads in the Baltimore mayoral race that won two Gold Pollies and three Reed Awards, including “Toughest Ad of 2016.” In 2017, his campaign for a labor IE in Virginia won nine of 12 races (another was a tie) and won a “Best Overall” Pollie Award. His expertise includes ensuring digital and television work hand-in-hand, writing most scripts and leading our award-winning creative team.


Freyja Steingrímsdóttir specializes in developing and implementing effective digital strategies - social media campaigns in particular. In 2013 she moved to Brussels to join the campaign team for the Party of European Socialists & Democrats for the European Elections 2014, she has developed and worked on various campaigns for labor organizations and national political parties, both in Europe and the United States. For Freyja, progressive campaigning was a passion before it became a career. Throughout her B.A. studies in Political Science and postgraduate studies in Gender - she campaigned on various issues such EU membership for Iceland, equal pay and youth program funding. She also ran for Parliament as a candidate for the Social Democrats of Iceland.

Ruthanne Buck most recently served as a Senior Adviser to U.S. Secretaries Arne Duncan and John King to develop and direct the U.S. Department of Education strategy to engage educators. She was first appointed by President Barack Obama in April 2012 to serve as the Chief of Staff in the Office of Legislation and Congressional Affairs prior to joining the Office of the Secretary. Prior to joining the Department, Ruthanne served as an Assistant to American Federation of Teachers President Randi Weingarten, where she led political, field and mobilization strategy. Ruthanne began her career in 2001 at the Democratic National Committee working on women’s and LGBT issues. Over the course of her career, Ruthanne has led major field and political efforts on behalf of progressive issues, agencies and candidates.

Jackson Steppe is Indigo’s senior producer, managing a team of camera operators, sound techs, animators and editors. He has 14 years’ experience and his work has won an Emmy, 12 Tellies and six Addys, as well as 25 awards with Indigo.


Al Williams (senior consultant) has over 20 years of experience in community organizing, political organizing, and governing. At the age of 19, Al managed the campaign for the youngest State House member elected in Michigan. Since then, he has worked as campaign manager or senior-level staff member on a host of Democratic campaigns from state legislative races, to statewide judicial races, to campaigns for U.S. Congress and Mayor. He has also been Detroit campaign director for the Michigan Democratic Party, and political director for the Detroit NAACP.