Campaign General Consulting
If you have decided to run for office,
there are no doubt many questions going
through your mind (or there should be).
How do I raise money? Who should I hire, and when? Which people and groups should I reach out to for help and support? How do I ensure I am in compliance with legal and fundraising requirements? How do I craft a smart, realistic budget? Who are my voters and how do I reach them? What is my campaign plan? How do I win?
Launching a campaign is like launching a rocket: it takes a lot of energy to rise the first 10 feet off the ground. Everyone cheers when you land on the Moon, but that doesn’t happen without a successful launch.
As general strategic and political consultants to your electoral campaign, we design a comprehensive and integrated campaign plan and strategy, including timelines. We create (and continually revise) your messages to voters and other interested parties. We help you put together the right team (at the right times) and provide high-level contact and guidance.
Decisions and plans made in the first three months of a campaign are critical. Indigo Strategies offers a hands-on, intensive comprehensive program to ensure you make the right moves early.
Creating a campaign from scratch and effectively managing it through Election Day requires a blend of expertise, systems, enthusiasm, and clear-eyed realism. Indigo people know how to motivate and get results from staff and volunteers (yes, and candidates), react quickly to opportunities and challenges while working the long-term plan. We can recruit and provide appropriate staff from top management to finance, field and communications, and provide HR administration for them.
Communications Consulting and Execution
In today’s communications environment, the competition for attention is intense, and the attention more fleeting. Indigo consulting can help you align your assets, relationships, audiences and messages with your goals. From social media to press relations, speechwriting to training, research to media preparation, we help you plan, create and execute.
Digital and Social Media
We develop and execute integrated digital strategies; we build websites, develop mobile apps, manage social media, create effective and targeted digital advertising, run email campaigns and optimize online fundraising. To see some samples of our digital creative, click here.
We design a finance plan with multiple, flexible, detailed raise and spend budgets, provide lists, materials and training for candidate call time, write and execute fundraising direct mail, provide access and training for fundraising database, provide high-level contact and guidance (including questionnaire responses) for labor and affinity PACs, conduct finance research, and provide compliance advice and assistance.
We write, design and execute persuasion direct-mail campaigns, including managing printers, mail houses, list management and targeting. We can magnify the effectiveness of a mail campaign by integrating with digital advertising to “preinforce” messages prior to mail and reinforcing after. To see some samples of our work, click here.
We produce and execute industry-recognized television, radio and digital advertising, and design comprehensive buying strategies taking advantage of microtargeting and cable targeting. Because we own our own equipment, we can often substantially reduce production costs. To see some samples, click here.
Political Research. We provide issue and opposition research (“votes and quotes”), appearance and debate prep. This research will, of course, also be available for multiple purposing. We coordinate and work closely with polling firms.
Press. We develop a message calendar as part of the campaign plan, and write press releases and op-ed pieces, and manage your relationships with the media.
Field. We develop a comprehensive field plan as part of the campaign plan that includes household-level targeting, candidate and volunteer touch and walk plans, phone plans (paid and volunteer) and GOTV and early-voting strategy, where applicable.
Staffing. We can recruit and provide appropriate campaign staff from top management to finance to field, and provide HR administration for them, including payroll, benefits, unemployment and workers’ comp.
Event production and management. We plan and manage both fundraising and larger-scale public events, including site advance, press and public management and vendors.